Product Description

Being able to create copy that persuades people to do what you want them to do is the ultimate key to making money online or offline. YOU HAVE TO LEARN HOW TO WRITE COMPELLING WORDS THAT SELL...and that's what this course teaches... in plain language. CONTENTS:    Advertising Copy and the Writer    The Advertising Writer Who Is Bigger Than His Ad    Human Appeals in Copy    The Underlying Principles of Good Copy    Emotion and Style in Advertising Copy    Some Lessons I Have Learned in Advertising    Copy - Good, Bad and Indifferent    The Research Basis of Copy    Axioms of Advertising    Copy First    Making Advertisements Read    Copy Don'ts    Wanted - By the Dear Public    Advertising Copy and the So-Called "Average Woman"    Believable Advertising    Looking at Copy and Looking into It    The Human Side of It    Copy that Is and Isn't    The Sales Power of Good Copy as Demonstrated in Book Advertising    The Copy Writer's Work Bench    The Psychology of the Printed Work    Simplicity in Advertising Copy    What Makes Good Retail Copy    The Art of Visualizing Good Copy    Old and New Days in Advertising Copy 25 lessons 393 pages   (PDF file)